This is part 4 of a 7 part series entitled 7 Website Best Practices for Title Agents.
I hope you are enjoying the tips like how to make your website more useful than your competitors.
Anyway, on to today’s tip.
You should always provide a free digital giveaway for anyone that visits your website in exchange for their contact info or email address.
Fact: Everyone loves free stuff.
This can be as simple as a 1 page PDF report, maybe highlighting the neighborhoods where most of your closings happened last year.
Or a list of “useful websites” for realtors which you can learn by simply asking your 5 best clients what websites they frequent or tools they use most often.
Or maybe even a closing or refinance package.
Type them out in bullet or summary format, save as a PDF, and offer it on your website for free when someone enters their email address.
It has to have high intrinsic value or be very useful to your prospect.
Although this might take you a little longer than the previous tips, you will be surprised at how effective it is.
In fact, this does 3 main things for you:
1) It increases your trust with your clients. When you give someone something useful they trust you more; sort of like someone telling you a secret. You end up trusting them more.
2) It builds reciprocity with your clients. We as humans are programmed to feel like we need to reciprocate the giving of gifts. Nothing is worse than when someone gives you a gift and you have nothing to give back to them, right?
3) It grows your potential customer list so you can stay in communication with them over time. After all, if you think about it, the value of your business is the number of customers you have and the size of your deals. All other things equal, a title company with 2,000 customers is most likely worth more than a title company with 100 customers.
Still not sure what you can use as a giveaway on your website? No problem, we have one pre-made here and can even put it on your website for you. Just click here and request a demo to see how it works.
Photo by gi