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On Tap with TitleTap – Listen or subscribe below

On Tap with TitleTap is a marketing podcast that focuses on tips and tools for Title Agents and Attorneys to thrive and grow their business in the Title Insurance industry, presented by TitleTap.

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Episodes

6 Proven Ways to Get More Quotes From Your Title Insurance Website

In the early 1940s Schlitz beer company was one of the least popular beers. So they brought in a legendary marketer Claude Hopkins to tour the factory and create a new advertising campaign for them. They showed him how they had dug their own wells to get the cleanest...

Free Webinar: 7 Proven Ways to Market Your Title Agency in 2017

Between ALTA Best Practices, TRID, and RESPA, the past couple of years have been quite the learning experience on staying compliant while still effectively marketing your title agency or real estate law firm. Join us for a FREE webinar on Tuesday December 6th at 2 PM...

What do the CFPB and Google Have in Common?

What do the technology giant Google and and the Consumer Financial Protection Bureau (CFPB) have in common? Keeping pace with the changing landscape of business in the era of the internet, its risks and rewards, has made it more difficult for title agents to continue...

The ‘Big Mac’ of Title Companies: Marketing Lessons from McDonalds

“Ladies and gentlemen, I’m not in the hamburger business. My business is real estate.” Excerpt from Rich Dad: “In 1974, Ray Kroc, the founder of McDonald’s, was asked to speak to the MBA class at university of Texas at Austin… After a powerful and inspiring talk, the...

Marketing Partners Must be Sticklers for Compliance Too!

MPA magazine featured a great article on how industry marketing vendors must be focused on compliance. This is becoming true not only for the mortgage industry, but anyone regulated by the Consumer Financial Protection Bureau, including title agencies. Vetting vendors...