7 Essential SEO Tips to Boost Your Website’s Search Rankings

1. Ensure You Have an Optimized Website

All modern businesses should have a user-friendly and multi-device-friendly website showcasing their brand. Your website should be specialized based on your industry and include add-on tools that integrate the industry tools you are already using into your website design. This, in turn, helps you serve customers even more efficiently, all from one easy-to-navigate location. Our uniquely designed websites can include a custom-branded mobile closing calculator, online reviews, and more to give your website an edge over those in your industry. 

2. Utilize PPC and Online Ads

SEO strategies in website design and even content marketing is important. However, in many cases, implementing these tips and seeing their benefits can take some time. Thankfully, online ads or PPC ads, which are pay-per-click ads, allow you to reach your customers more quickly, getting your message in front of your target audience. This works by featuring keywords and focusing on demographics that will generate valuable leads and help your brand get found. There are a few types of online ads you can utilize, such as the following: 

• Remarketing Ads: This type of ad shows up across the web and keeps your firm or company top-of-mind for prospects. This is ideal for when a potential customer visits your website but then doesn’t begin a relationship that day. 
• Facebook Ads: These ads are built on your company’s behalf to increase the number of individuals you have following your page and boost page likes. It also encourages website clicks aimed at your ideal clients. 
• Google Ads: Another beneficial type of online ad is Google ads, which helps get your brand in front of the right prospective clients who are looking for your services. This works by using effective SEO strategies, like keywords and keyword phrases, to ensure that you are aiming your content at the right target audience. 

3. Embrace Prewritten Articles and Feature High-Quality Content

Search engines prefer high-quality content that is valuable and informative over subpar meanderings that do little more than fill space. Therefore, incorporating high-quality content into your website through blog posts, videos, infographics, and more will ensure that your content is engaging and relevant to your audience and will also promote sharing. Of course, coming up with brand-new content over and over can become tiresome, so it’s okay to incorporate prewritten articles, revamped articles, or other varieties of content into your website. Simply make sure that the right keywords and phrases are being featured in these pieces and that the content overall is valuable and informative. This will also help you establish yourself as an authority or expert within your industry. 

4. Make Sure Your Website and All Apps and Tools are Mobile Friendly

According to data from Statista, 95.9% of global users accessed the internet via their phones. To compare, within this same demographic, only 62.2% said they used a desktop or laptop to access the internet. What this data indicates is that today’s customers are accessing your website and your site tools or apps much more often via their smartphone. Consequently, you must ensure that your site and everything on it is mobile-friendly. This also ensures that search engines feature your site. In today’s world, a site that isn’t mobile-friendly will not be one that Google will highlight at the top of the rankings. 

5. Feature Local SEO

While general SEO tips are helpful, to ensure your company is found by search engines and your customers are guided to the right location, that being your website, you must feature local SEO. This means using location-specific keywords and phrases not only in your website design but also within your content or articles. Make sure that your Google My Business listing is correct and optimized as well, just to further improve your overall visibility, especially within Google Maps. Be sure to encourage happy customers to leave positive reviews so that local customers can see the help you have given to others in their same situation.  

6. Stay Up-to-Date on Industry Trends

When trying to get your brand found online via a search engine, you should stay on top of trends impacting search engine algorithms and overall website design strategies. Unfortunately, staying on top of this evolving industry can be tiresome and pretty much impossible if you are already focused on running a successful company. Therefore, it’s wise to partner with a professional marketing company to do the work for you and to ensure that your site is benefiting from the latest industry knowledge. This will free you up to focus on your appeal to customers in other ways while the marketing professional works on your behalf to manipulate your search rankings for the better. 

7.  Use a Local Content Marketing Service Professional and Try Socialite

At Title Tap, we understand that implementing local SEO into your website design might seem overwhelming. Thankfully, we created a tool called Socialite that automatically curates content for your local market or industry, offering up pre-written articles (such as those highlighted above), Facebook posts, blog articles, and more. You choose the content you want to feature, and then we will do the rest of the work. Socialite even utilizes news sources and local stories to further enhance content to appeal to your target audience and get your firm or company noticed. This innovative content marketing system takes all the guesswork out of the process and ensures that you enjoy all the marketing opportunities available so you can maximize sales opportunities. Consequently, this will lead to you spending less time and effort worrying about content marketing and will also ensure that you get more traffic from Google as well as your social networks. 

Contact us Today at Title Tap 

At Title Tap, we are a turnkey, customizable website and digital marketing service for title companies and law firms. Contact us today to see one of our three main plans, those being website only, website and SEO, or website, SEO, and ads, and how they could help you improve your search rankings today and appeal to your target audience more effectively.  

Reach out and request a demo to see the impactful ways that this service could revolutionize the marketing strategies your company is using at the present time and increase your scope and appeal in many noteworthy ways. Let the marketing professionals handle this aspect of your business while you work on serving your clients like only you can.