The Essential SEO Cheat Sheet for Title Agents & Real Estate Attorneys

Did you know that 97% of home buyers rely on the Internet to guide their decisions during the process of purchasing a property? This applies to every step, including finding companies they can work with, such as title agencies and attorneys to help close real estate transactions. 

This shift in consumer behavior, from seeking word-of-mouth referrals to seeking out top service providers through search engine results, makes it all the more important to fine-tune your marketing strategy. 

With our SEO cheat sheet, you can put optimization at the forefront and ensure your company stands out. Your potential clients are actively searching online for solutions, so your business needs to be where they’re looking: the very first results page.

What Is SEO and How Does it Help Title Agents and Attorneys?

SEO, which stands for search engine optimization, is the process of improving your website to make it easier for search engines to find your online content and display it in response to relevant search queries.

Simply put, using SEO for your real estate or title company can help you become more visible to potential clients who are actively searching for the services you offer. 

It’s important to note that over 75% of users never scroll past the first page of search results, which means you’ll need a strong SEO strategy to make sure your business doesn’t get buried under more optimized competitors. 

Some clients choose the agencies they hire based not just on trust, but also on visibility and convenience. By leveraging the potential of SEO, you can easily reach them. 

Is SEO worth it? Definitely. Here are other ways SEO helps title companies and real estate closing agencies:

Stand out in a competitive market

Hundreds of companies in your area likely offer similar services to your real estate or title company. A well-optimized website gets you ranking higher than competitors in search results, establishing your authority to potential clients.

Boost visibility and website traffic

When your website ranks on the first page of Google for the right keywords, such as “title company near me,” it’s more likely to capture the right user’s attention. This increase in visibility translates into higher web traffic — and ultimately more inquiries from prospects.

Attract more qualified leads

Unlike traditional marketing, in which content reaches a broad audience, SEO targets users who are already looking for your services. This means you’re connecting with an audience that’s ready to engage or make a decision, winning you a steady stream of qualified leads.

Your SEO Cheat Sheet to Ranking Higher: 8 Steps to Attract More Clients

There are many ways to start integrating SEO into your marketing strategy. Here’s your SEO cheat sheet for elevating your online presence and effectively driving results:

1. Prioritize local SEO

Using SEO for your real estate closing company increases visibility for location-based searches. Claim and optimize your Google Business profile to make sure your business appears in Google Maps and local search results. You should also update your website content to incorporate keywords that zero in on particular areas you service, such as “real estate closings in Florida” or “title companies in Los Angeles.”

Want to really nail local SEO? Download Title Tap’s free local SEO cheat sheet: Ultimate Guide to Local SEO for Title Companies. 

2. Use the right keywords

Keywords lay the foundation of your SEO strategy’s success. Research high-ranking keywords through tools like Google Keyword Planner to identify search terms your target audience is using. 

While short-tail keywords like “real estate” attract higher search volume, they also leave you with higher competition to beat. Instead, it may be best to bank on long-tail keywords with more specific details on the search intent you’re looking to rank for. 

3. Optimize your website content, but don’t overdo it

Once you’ve identified your keywords, weave them naturally into your website content, from page titles to the main content. It’s crucial to keep them organically integrated, because peppering in too many keywords may over-optimize your pages and cause search engines to flag them.

4. Publish useful, quality content

Developing an effective SEO content strategy is just as important as optimizing your site with the right keywords. From your service pages and FAQs to your blog posts, they should all present your website as a credible source. Include internal links, clear but concise headings, and useful information for your target audience. 

Publishing well-written blogs not only drives traffic to your website, but also encourages visitors actively researching the topic to seek your expertise as prospective clients. If you simply don’t have the time to write for the site regularly, there are AI tools for website SEO, such as TitleTap’s content generator to help take the hassle out of regularly producing copy. 

5. Create dedicated service pages

If you have multiple services, don’t bundle all of them on a single service page. You have a better chance at ranking for search queries concerning specific services you offer by creating individual pages tailored to each one. Doing this helps search engines better understand and rank your content for relevant searches.

6. Build high-quality backlinks

Having reputable websites link back to your website tells search engines that the content you produce is reliable and worthy of appearing on top results. You can acquire backlinks by partnering with local businesses, contributing guest posts to relevant and established industry blogs, or even sponsoring local events.

7. Track KPIs to measure your success

Use tools such as Google Analytics to monitor key performance indicators like organic traffic, bounce rate, and conversion rate. Tracking your progress helps refine your strategy and focus on what’s working.

8. Get experts to develop an SEO strategy for your business

SEO can be a complicated strategy that takes time to learn and master. Instead of DIY-ing SEO and implementing it yourself, why not partner with a seasoned service provider that can take the heavy load off your plate? 

TitleTap works with title companies, real estate closing agencies, and attorneys to enhance their digital presence, offering comprehensive SEO management, turnkey website design, and other marketing add-ons tailored to the needs and demands of the title and legal industry.

Let TitleTap Optimize Your Digital Presence

The real estate market is changing, and so are your clients. They’re online, searching for answers, comparing options, and making decisions faster than ever. If your title agency or real estate closing company isn’t ranking at the top of search results, you’re missing out on an incredible opportunity to connect with potential clients who are ready to act.

Build your credibility and stay ahead of the competition by using SEO to drive business growth. With our SEO cheat sheet, you can dominate search results, generate top-notch website content, win qualified leads, and establish your company as the go-to choice in your market.