5 Types of Content Your Website Needs to Attract Clients

When someone finds their way to your website, they typically have a goal in mind. Whether they need information or services, the content you have on your site will meet that need. Quality content will keep people engaged with your site, while poorly made content will send them to the nearest competitor. 

Your content is a tremendous component of your overall marketing and branding, and if done well, it can generate as many as 3x the number of leads of other marketing options. Yet content extends beyond just the individual pages on your website. You can use your blog, social media pages, and specialty pages within the website to add more content.

Here are five of the most effective types of content for title companies and law firms to include on their sites:

1. Informative Blog Posts

If your site’s SEO is doing its job, many people will discover your website when they are looking for specific information around title or legal procedures or services. Adding informative or educational blog posts will help them stay on your website. If those posts meet a need for information, the site visitor will begin to trust your company as thought leadership builds credibility. When they are ready for services, they are more likely to turn to you over your competition. 

Informative blog posts should be formatted with the reader in mind. Longer posts are ideal, but the information should be broken into sections with headings and subheadings to make it easy to scan. The reader can then scan through the piece to find the information they need. You can link blog posts to other types of content, like infographics or video content, to appeal to a wider range of website visitors. 

Think of your informative blog posts as the self-help portion of your website. Each one should provide information that the client needs as they move forward with their research.

2. Frequently Asked Questions

FAQ sections help you grab search traffic when people ask a question, which is fairly common with voice search. They also have the potential for Google to display on the “People Also Ask” section, which is the expandable question boxes that is high on the search results page. An FAQ can put all of your reader’s potential questions in one place, then direct them to other areas of your site to get more detailed answers or services they are looking for.

In the title company world, there are two basic types of FAQs you should have. The first is a general FAQ about titles and title law. This page will condense the common questions people ask your firm when working through a title concern. It can outline the specifics of title law in your area as well. Having this page on your site saves you time because clients can find the answers to their questions without having to call and talk to you. 

The second type of FAQ is about your services. You can use this to detail what you offer and provide. If you’re regularly hearing a question from your existing clients, consider adding it to the services FAQ page. 

With an FAQ, you can have a dedicated page with a list of FAQs, but you can also add FAQs to the bottom of your website pages or blog posts to add to your search optimization and make those pages more helpful. FAQs also provide interlinking opportunities within your site which can also increase the weight of your search ranking. 

As you build your FAQs, keep the length of the answer around two sentences. This increases the chances that you will be featured in the “People Also Ask” section, which requires shorter responses. If a more detailed response is needed to fully answer the question, add it under the succinct answer or link to another page or blog post with the detailed answer.

3. Video Content

Video content is easier for some site visitors to digest than written content, so your site should have both. In 2025, 83% of website users indicated they wanted to see more videos from brands. 

Videos can complement your blog posts, expound on an FAQ, or provide an opportunity to interview satisfied clients or industry experts. Some specific types of video content to produce may include: 

• Explainer videos: These can explain a component of the services you offer or review specific procedures related to title or law, with the goal of condensing a complex message into something easier to comprehend. In one study, 98% of people surveyed said they had watched at least one explainer video in 2025 to help them make a purchase decision. 

• Tutorials: If there are forms that your clients need to fill out without your direct oversight, consider filming a tutorial to show them how to do so. 

• Company culture videos: These types of videos show the people behind your firm. Behind-the-scenes videos, videos highlighting internal operations, or the family lives of your people can help give your brand a more human feel. 

• Testimonials: Testimonials from satisfied clients can help build trust for your firm as it showcases real customer experiences. This type of social proof can impact your potential client’s buying decision. 

• Entertaining videos: Videos that simply entertain can humanize your business and attract visitors to your site. These should be done only occasionally as they can detract from your branding goals. 

• Community service: Does your company pride itself in time spent in the community? Highlight service projects, the Little League team you sponsor, and other community involvement opportunities to add to your local branding.

4. Checklists

Create checklists that will help your clients prepare for their home closing, court documents required, or other legal concern. For example, you could create a closing checklist that outlines the steps necessary to close on a house as well as the documentation the client will need, depending on whether they are a seller or buyer. Brainstorm different processes your clients go through and which ones you could support through a checklist.

5. Reviews or Testimonials

If you receive a stellar review on Google or another review platform, let people know on your website. Many firms have a rolling list of five-star reviews that runs along the top or bottom of your site. You can use reviews as the basis of a blog post or video as well. 

Reviews build trust and establish your credibility. While they should not be the primary focus of your online content, they can and should complement it as part of your overall branding strategy.

Get Started with Quality Content Marketing 

Content is the backbone of an effective website, but you also need website design, linking, mobile-friendly features, and more. TitleTap can help you with SEO-optimized content, then weave that content into the website effectively, all while keeping the right amount of focus on SEO to drive traffic to your site. Schedule a demo today to see how TitleTap can help your firm create a secure, user-friendly, and content-rich website.