Have you ever heard the number one rule in real estate? The rule is “location, location, location” – meaning that where the property is located is the most important factor for the value of the property. The same is true with business. Except with business,...
Sales and Marketing. In most companies, you can’t discuss the fundamentals of successful business operation without them. And in most organizations, we find that they are often mistaken for one another. “Sales and Marketing” have been joined at the hip for so long...
When designing a website, many Attorneys and Title Agents put a primary focus on two pieces of information that won’t help much when it comes to being found online by new prospects: The name of their law firm and their experience as a lawyer Although this might seem...
We often hear about marketing and sales being lumped together. Does your company do this? It can be the wrong approach. Here’s why. The goal of marketing is to find the right people and get them interested. Any activities that fall under the marketing umbrella should...
Let’s say you own an e-commerce shoe store… Let’s say you own an e-commerce shoe store. Tracking how many people purchase the shoes from your online marketing is pretty simple. A certain number of people view your ad (online marketing), some of them click on the...
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