What the Future of Digital Marketing Holds in Store

Digital marketing is a process that’s evolved over the years at a breakneck pace. It wasn’t that long ago that email marketing and banner ads on websites were the only options that digital marketers had available. Now there’s everything from AI-powered tools to dozens of social media platforms to influence marketing and more. 

The point of this comparison to the past is to show just how quickly digital marketing tools and practices can change. For companies looking to remain on the cutting edge and ahead of the competition, staying on top of these trends is vital. 

With that in mind, we thought we’d take a look at some of the top trends poised to impact the future of digital marketing. While predicting the future of technology is never easy, the wheels are already in motion for many of these trends that we’ll cover, and they are sure to have a big impact in the coming years. So, without any further delay, here is what the not-so-distant future of digital marketing holds in store: 

PPC Advertising: Smarter, More Efficient Campaigns

PPC advertising is steadily becoming more and more sophisticated. Thanks to AI and machine learning, PPC platforms like Google Ads are now able to better predict audience behavior so that companies can target their ads to viewers who are most likely to convert. Automation continues to play an increasingly prominent role in PPC advertising as well, allowing companies to create, manage, and optimize their campaigns with minimal manual effort. As PPC advertising technology continues to advance, PPC ads will become an increasingly powerful digital marketing tool for companies of all sizes. 

Social Media Evolution: From Facebook to the Metaverse

Social media marketing continues to be a cornerstone of a good digital marketing strategy, but the landscape is rapidly evolving. To see just how quickly the world of social media is changing, there’s no better example to look at than Facebook. With features like live shopping and virtual reality integration, Facebook is striving to offer not only a wider range of experiences to its users but also experiences that are more immersive. Speaking of immersive, new platforms such as the Metaverse are already changing the way that people interact online. Soon, they’ll inevitably start changing the way brands interact with their customers as well. Moving forward, it will be important for companies to embrace innovation (while still maintaining authenticity) when it comes to how they engage with customers on social media. 

The New Rules of Content and SEO

The recipe for creating quality content that engages your audience might not change all that much in the coming years. However, the recipe for creating content that search engines will reward has changed drastically in the past and will continue to evolve moving forward. Voice search, featured snippets, and video optimization are becoming increasingly important for SEO success. As search engines such as Google continue to refine how they display valuable content to their users, it will be important for companies to stay informed regarding the ever-changing rules of content and SEO. 

Social Proof: The Rise of Reviews, Feedback, and Automation

Social proof in the form of customer reviews and testimonials has never been more valuable to companies. Today’s customers are saturated with ads and branded content. While these digital marketing strategies are still great for growing brand awareness, they’re starting to have a decreased impact on the average customer’s purchasing decisions. Reviews and content from other customers, however, are seen as much more trustworthy. 

And thanks to the rise of automated systems, collecting and showcasing user-generated content such as reviews is easier than ever. These systems allow companies to create automated workflows for collecting reviews and feedback, analyzing them for insights, and displaying them across the company’s digital channels. In the near future, the companies that embrace these tools and the power of social proof will have a much easier time building trust and credibility with their audience. 

AI-Powered Marketing: Tools That Are Revolutionizing the Industry

AI is a technology that’s still in its infancy, and yet it is already transforming the world. This includes digital marketing, where AI tools are helping make digital marketing more efficient and more customer-centric at the same time. From chatbots that provide 24/7 customer service to predictive analytics that forecast trends, AI tools are streamlining processes and enabling personalization at scale. 

AI is already allowing digital marketers to do things that wouldn’t have been possible just a few years ago, like offering each customer a hyper-personalized experience in a way that is completely automated. And with so many companies betting big on the future of AI, the technology is all but guaranteed to continue advancing at a blistering pace. No one can say for certain what the future of AI holds in store and what capabilities it will unlock for digital marketers. However, companies that embrace AI tools as part of their digital marketing strategy are sure enjoy a lot of benefits now and in the future. 

Growing Brand Awareness Through Employee Advocacy

One emerging trend in digital marketing is that companies are starting to recognize the power of employee advocacy when it comes to growing brand awareness. It’s easy to understand the advantages that employee advocacy presents: after all, why just rely on a small team of marketers to broadcast marketing messages when you can empower every employee at your company to share those messages? 

Today, encouraging employee advocacy is easier than ever thanks to tools like Clearview Social. Clearview Social and other employee advocacy platforms streamline content sharing by generating posts for employees and letting them share the posts to their social media profiles with a single click. They also allow for easy tracking of employee advocacy metrics so that you can create a rewards system that will further encourage employees to share company content. As these tools continue to improve, there’s never been a better time to embrace employee advocacy as a means of growing brand awareness. 

Conclusion

Trying to predict the future is never easy, especially today when new advances in technology seem to pop up every minute. However, it’s still important for companies to stay on top of trends and prepare for what the future of digital marketing will hold in store. 

At TitleTap, we strive to remain on the cutting edge of digital marketing trends in order to help the law firms and title companies we work with stay one step ahead of their competition. If you’d like to learn more about how TitleTap can help your company supercharge its marketing efforts now and in the future, be sure to schedule a free consultation today!