Are you attracting enough qualified leads online? If you aren’t prioritizing search engine optimization (SEO) to increase your visibility in search, you’re handing high-value leads to your competitors who are. Successfully navigating SEO for law firms will provide you with a steady stream of qualified leads and increase your firm’s revenue.
Mastering SEO for law firms requires creating a powerful lead-generation website, doing keyword research, and posting keyword-rich content for search engines to scan and show to prospects. When you optimize these elements, you’ll present your firm as one of the leading legal options for thousands of people who start their attorney search online — and around 96% of your prospects do.
How Important Is SEO for Law Firms?
Search engine optimization for law firms is one of the most important elements in your digital marketing strategy. Does SEO work for law firms? Absolutely — by driving qualified leads to your site, boosting ROI, and increasing firm revenue.
- Law firms can see a 526% increase in ROI from SEO over a 3-year period
- SEO drives over 1,000% more traffic than social media
- 93% of all web traffic comes from search engines
Without SEO, most of your prospects won’t ever stumble across your firm when they’re searching for legal advice online. The first page of Google search results, especially the top 5 spots, account for almost 68% of all website clicks.
Did you know? With our managed SEO and website services, over 90% of TitleTap websites for law firms rank on page 1 of Google search results within the first 2-3 years.
So how do law firms make sure they land among the top search results? It starts with creating a website for lead generation, honing in on relevant SEO keywords, and producing engaging content that answers common questions.
4 Highly Effective Ways to Outrank Your Competitors
Download our guide for easy and highly effective steps for ranking your website, developing effective digital marketing campaigns, and bringing in more leads!
Create an SEO Website for Law Firms
Every law firm needs a professional, highly functional website that serves as a lead generation hub and harnesses the power of SEO to reach more qualified leads online. Your site becomes your digital home and online first impression. It’s where prospects find out who you are, the services you offer, and what makes your firm the right fit for their legal needs.
But attempting to do it yourself — or pass the baton to someone else at your firm — makes it hard to pack in all the right elements and effectively optimize your site for SEO.
Instead, choose a trusted website service in the legal industry to build your SEO-focused website with industry best practices. TitleTap makes turnkey websites for law firms and title companies that are designed with SEO in mind, from professional website templates to starter content tailored to your practice that helps you rank higher in search results.
These are the features and elements you should look for when you’re ready to create an SEO-focused website for your law firm.
- Tailored to your firm: Include your firm’s logo, brand colors and fonts, and SEO blog and video content that answers questions your prospects are searching for with popular keywords
- Fast, turnkey setup: Opt for a turnkey law firm website builder like TitleTap for simple, fast site setup that comes with starter content for your industry and attractive, professional website templates
- Modern design: Outdated websites repel 57% of prospects, so choose from TitleTap’s modern website templates with free redesigns to stay in line with current design trends
- Lead generation tools: Lead generation tools boost SEO and make your website more functional — add chatbots, videos, secure online payments, customizable forms, and more with TitleTap
- Safe & secure: Just 44% of surveyed law firms use SSL security (HTTPS), so set your firm apart with a secure TitleTap website that comes with a built-in firewall, spam prevention, and an SSL certificate that puts prospects at ease
- Mobile-friendly design: Essential to stay competitive when 76% of prospects will view your site on a mobile device
- Marketing add-ons: Add search engine optimization and PPC marketing to any TitleTap website plan to help you reach as many qualified prospects as possible
- Satisfaction guarantee: Don’t waste time with a website service that doesn’t back your site with a satisfaction guarantee — TitleTap will refund you if you’re not satisfied within 60 days
Use Keywords to Snag Qualified Leads from Search Engines
Keyword research is an essential step in improving SEO for law firms. If you use the right keywords — those that see enough search volume and appeal to the clients you’re trying to attract — it signals Google and other search engines to show your website to people who are searching for lawyers or legal advice online.
These might include short-tail (1-3 words) and long-tail keywords (4+ words) like the following:
- Lawyer
- Immigration lawyer
- Personal injury lawyer near me
- Best family law attorneys
- Criminal defense lawyers near me
But researching the best keywords for your practice takes time, something many firms are short on already. The solution? Let the SEO experts at TitleTap hone in on the keywords that will have the biggest impact on your firm and make sure those words appear on your website homepage, landing pages, and starter content to give your site an instant SEO boost from the moment it goes live.
Post SEO Content on Your Website
Content attracts prospects to your website, directs them through your sales pipeline, positions your team as experts, signals search engines to show prospects your website, and improves your online reputation. You’ll need SEO-focused content on your website to land in front of qualified prospects. Search engines digitally “crawl” this content to scan for keywords that match what your prospects are searching. Search engines only show websites and content that feature the searched keywords in results.
SEO Starter Content for Law Firms
Every TitleTap website comes with pre-written starter content that’s tailored to the legal industry, ensuring search engines already have keyword-rich content to scan and boost your search rank from the moment your site goes live.
Custom SEO Website Content for Law Firms
Upgrade to TitleTap’s custom content creation services to boost your site’s SEO. You can choose and assign content topics to our team of expert writers, who will create custom content that helps further boost your site’s SEO.
TitleTap Video Library for Law Firms
Add the TitleTap Video Library to your website (up to 125 custom industry videos) to cover common legal topics. Search engines prioritize video content in search results, and videos increase the amount of time prospects spend on your website. The longer prospects spend browsing your site, the more likely they are to convert.
Take Charge of Law Firm SEO with TitleTap
When SEO can make or break your law firm, go with a trusted solution in the legal industry to position your firm for success. Get more qualified leads and start putting SEO to work for your law firm with TitleTap. From turnkey websites and search engine optimization to PPC marketing and ads, TitleTap offers proven law firm website and marketing solutions that generate results with a satisfaction guarantee. Schedule a demo today and build a powerful website that generates more qualified leads for your firm.