We’ve talked about the importance of having a call-to-action on your title company’s website.
A great way to get exposure for anything you want your customers to see is by adding it to a few key places on your website.
If you have a website with a sidebar, it is a good idea to place the banner and button on every page possible.
However, most effective places to put the advertisement about your app will usually be on the following pages:
- Top right corner of every page
- Home page
- Preliminary HUD calculator (if you have one)
- The about us page
- The order title page
While talking with title companies just like yours when we were starting TitleTap, these pages/sections were the most visited on almost every title company’s website.
So, what to do next?
First, have your website guy or gal but a large button with a link to your calculator somewhere noticeable on your homepage.
Then have them create a new page and embed it with an iFrame. (They will know what this means)
So in short just forward this information to the company or person that manages your website and ask them to include on several pages on your website; either in the sidebar on every page, or the key pages I mentioned above.
That’s it!
P.S. If you don’t have a website guy or not sure what to do here, no problem! We build and manage title companies’ websites too. Contact us and we’d be happy to point you in the right direction….
Photo by xavier33300