2024 Strategies for Title Companies Marketing to Realtors

In the competitive real estate industry, title companies have a lot to gain from partnering with realtors. But to establish a working relationship in which title companies streamline the closing process and realtors bring in clients, a bit of marketing needs to happen. After all, how is a single title company going to stand out in a crowd if it doesn’t even have a website or social media presence? This is where strategic title company marketing comes into play.

Why Title Companies Must Market to Realtors

The final step of a real estate sale, known as the closing, is an important and complicated process. Realtors benefit from working closely with a title company so that the closing goes smoothly, and title companies benefit from working closely with realtors to build clientele. 

As realtors expand their client base, they often work repeatedly with the same title company, bringing a steady stream of referrals. The mutually beneficial relationship between the title company and the realtor can consist of collaborative marketing efforts in which both parties work together for greater success. 

5 Ways Title Companies Can Market to Realtors

Follow these marketing strategies for title companies to attract realtors who want to establish a mutually beneficial relationship in the real estate industry. 

1. Design an Effective Website

A title company’s website often provides the first impression for potential customers and realtors. It may be how people initially discover the business or a resource they repeatedly reference during the research process. Either way, it needs to put the company’s best foot forward and communicate effectively. 

At a minimum, your website should prominently display clear contact information and an overview of the services offered. However, a truly effective digital presence goes beyond the basics. Your site should have a modern, visually appealing design that reflects your company’s brand and professionalism. Navigation should be intuitive, allowing visitors to quickly find the information they need. 

For a professional website that’s industry-specific, check out TitleTap’s turnkey web design solutions—you select your plan and design, choose industry integration tools, and we do the rest to get it launched. It’s an easy way to get started on title company marketing, especially if you don’t have the knowledge or time for website design. 

2. Craft Valuable and Relevant Content

While your title company website should have contact information and services, it’s beneficial to also have valuable content across platforms that can establish your company as a thought leader and go-to resource for realtors. This not only creates credibility but with proper SEO, will rank your website higher in search results. 

To create content like blog posts, podcasts, videos, or social media posts, think about how you can provide value. For title company marketing to realtors, consider topics like “How to Have a Smooth Closing Process,” “How to Explain Closing Costs to Clients,” or “Navigating Title Commitments.” Offer education on scams, fraud, and potential problems with the title process to set yourself apart not only as a title company business but as a trusted educator who wants the best for the industry. 

Don’t have the knowledge or time to create valuable and relevant content that markets to realtors? Check out TitleTap’s extensive content marketing library, which includes a range of pre-written blog posts and branded videos specifically designed for title companies. This can save you time and effort while ensuring you provide your clients with high-quality, informative content that positions your company as a trusted industry expert.

3. Leverage Social Media Marketing

When it comes to title company marketing to realtors, social media is an excellent way to build connections. Social media helps you establish an online presence, build brand awareness, humanize your brand, increase web traffic, generate leads, and so much more! 

There are several ways to establish your title company on Instagram, LinkedIn, and Facebook. Host Live Q&As on specific topics, link to blog posts or other relevant content, and post short-form videos. Also, don’t forget to be social on these platforms. Follow others in the industry, comment, like, share, and collaborate using sponsored content, guest posts, and joint webinars. 

Sound overwhelming? Let Socialite, TitleTap’s local content marketing service, handle the heavy lifting for you. Socialite streamlines your social media strategy by automatically finding, formatting, and sharing relevant content on your social media account. This frees up your time to focus on other important aspects of your business, while still maintaining a strong online presence.

4. Run Strategic Pay-Per-Click Campaigns

Another strategy to consider in title company marketing is a pay-per-click advertising campaign. Advertisers bid on keywords or phrases that they want their ads to appear for in search results. They are then charged a fee each time a user clicks on the ad. Essentially, pay-per-click campaigns are buying website visits—but with results that are often faster and more measurable than other forms of digital marketing. 

5. Develop Referral Programs

Referral programs can be a great tool for title companies marketing to realtors. They’re especially beneficial in the real estate industry, where word of mouth is powerful. If you offer great incentives, realtors will be more inclined to work with you and consequently expand your client base. 

Consider profit-sharing programs, cash rewards for realtors with successful client referrals, and referral cards with closing discounts that realtors can offer to their clients. Whatever referral programs you offer, make sure they’re worth the realtor’s effort. 

There’s lots of competition out there! Developing referral programs is the perfect opportunity to stand out in the crowd and attract realtors who are motivated to work hard with you. 

Get Your Best Marketing Results With TitleTap

Implementing impactful marketing ideas for title companies in 2024 and beyond requires a multifaceted approach that combines industry expertise and digital marketing proficiency. To effectively reach and engage with realtors, title companies must have a well-designed website, valuable content, and a strategic social media presence. 

Turn to TitleTap for your content marketing needs to further boost your online presence. The bonus: you get to focus on delivering superior title services while we take care of optimizing your website and social media, driving more traffic to your business.