Did you know that the number of actively practicing attorneys has increased by more than 15% in the last decade?
This means increased competition in just about every legal niche, including bankruptcy law.
One of the most effective ways to stand out from the crowd is with digital marketing. In fact, we created this digital marketing guide for attorneys.
In this post, we’re specifically sharing eight tactics that bankruptcy attorneys can use to get more clients from Google, social media, and Youtube, including:
- Record FAQ videos
- Share tutorials or mini-courses
- Ask clients for social media reviews
- Share a look behind-the-scenes
- Integrate live-chat on your website
- Send regular email newsletters
- Include press releases on your website
- Join a legal services directory
1. Record FAQ videos [ps2id id=’title1′ target=”/]
One way to provide value and connect with your audience is to record FAQ videos and post them on YouTube.
Simply make a list of the questions you hear most often from potential clients. Considering the questions people ask on the first call to your law firm is a good place to start.
For example, are they asking how to get started with an attorney? If they qualify for filing bankruptcy? These are the types of questions you can answer in a quick video that helps draw in qualified leads. Posting on YouTube helps your potential clients find you through the search function.
Be sure to fill out the description of your video so you can include links to your website and contact information.
Pro Tip: Don’t have time to write your own content? Check out our pre-written blog and video library that answers common questions your customers might have.
2. Share tutorials or mini-courses[ps2id id=’title2′ target=”/]
Publishing video tutorials is similar to the tactic above of answering FAQs on YouTube. You can post these tutorials on YouTube, publish them on your website, or use them as a lead generating tool.
For example, when visitors go to your website, you could have them give their email address to receive a free course or tutorial video. The topic could be anything that would assist a person going through bankruptcy such as a short course on settling debts without filing for bankruptcy.
It may seem counterintuitive to give away free advice that could arm your potential clients with the information they need to represent themselves, but there are many benefits to doing this.
For example, people search for answers to their problems far more often than they’ll search for your business name.
By answering their questions on your website, you’ll establish yourself as a credible expert and increase search traffic to your website by providing information that potential clients are searching for. Most importantly, you’ll be growing your email list. Many people that search for self-representation advice do end up seeking professional legal help.
3. Ask clients for testimonials or social media reviews[ps2id id=’title3′ target=”/]
One of the best ways to get new clients is through referrals from existing, happy ones. You can increase the likelihood of more referrals by asking your clients to share a testimonial or post a review on your Facebook page if they are comfortable with that.
Why are reviews and testimonials so important?
Testimonials and reviews are the best way to allow other clients to sell your services for you. In fact, 84% of people trust online reviews as a personal recommendation.
Often these reviews are the first thing someone sees when they search online – oftentimes before they even find your website.
Moreover, even referrals will often Google your firm or name to check your star ratings before they contact you.
Do your law firm a favor and have an online review strategy.
4. Share behind-the-scenes or day in the life posts[ps2id id=’title4′ target=”/]
Giving potential clients a glimpse into a day at your law firm is an excellent marketing tactic. It shows leads that you’re human and helps to build trust.
You don’t need to suit up with a GoPro or have a camera crew follow you during the entire workday. Candid shots of the team hard at work, enjoying personal hobbies, or giving an office tour are all quick ways to show your clients the personal side of your work.
Here’s an example of a law firm in North Carolina, NobleLaw, that dedicates this page on their website to behind-the-scenes shots of their legal team. This page shows clients the real people that are working hard on their case.