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The Power of Social Proof: How Testimonials Can Elevate Your Online Presence
Today, building trust with customers and getting your firm to stand out from the sea of competitors is more challenging than ever before. But one of the most effective tools that firms have at their disposal when it comes to both of these key objectives is social...
Why Local SEO is Critical for Attracting Law Firm Clients in Your Area
For law firms, local search engine optimization (SEO) is one of the biggest keys to attracting potential legal clients. Traffic to your firm’s website isn't going to offer a lot of value if it comes from people located all over the world. What you need is the ability...
Why Local SEO is Critical for Attracting Home Buyers in Your Area
For title companies, local search engine optimization (SEO) is one of the biggest keys to attracting potential home buyers. Traffic to your company’s website isn't going to offer a lot of value if it comes from people located all over the world. What you need is the...
Maximize Your Company’s Online Tools: Use Net Sheet Calculator
For title companies and real estate law firms, providing clients with accurate, transparent information is a big part of winning their continued business. This is especially true when it comes to closing costs, which can often be complex and difficult for buyers and...
7 Essential SEO Tips to Boost Your Website’s Search Rankings
In today’s digital market, getting your firm to stand out above others in your field can be challenging. In many cases, it takes a good deal of SEO understanding or search engine optimization to help your brand shine the way you desire. We understand that your time is...
The Future of Legal Content Marketing
Whether you are a sole practitioner, a partner in a law firm, or even a valued team member of a larger legal company, you need to understand the role content marketing plays within the legal arena. In addition, it’s important to understand the role it plays in...
Online Advertising Basics for Law Firms and Title Companies
Every law firm and title company needs to understand online advertising basics to attract new clients in the digital age. Word of mouth isn’t enough when an overwhelming majority—around 96%—of prospects start their search for legal or title services online [1]....
How to Market Your Estate Planning Services Online
Specialized fields like estate planning have traditionally relied on word-of-mouth to market their services. However, as the legal profession has grown and consumers have become more selective with their choices, estate planning lawyers significantly benefit from...
Five Ways to Boost Your Title Company’s Reputation
As you know, the competition within the title industry is fierce. However, you have done the hard work and arrived as a reputable title company. Now, the next step is to build your company’s reputation. Your company’s reputation is immensely important as you need to...
Should Your Law Firm Invest in Digital Marketing?
In the battle for relevance among competitors, traditional marketing methods like billboard advertising and print ads are quickly losing pace to more digitally focused strategies. While there is still a place for traditional styles of advertising, to be sure, today’s...