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Episodes
Watch Your Language! How to Get More Sales With Your Marketing
We often hear about marketing and sales being lumped together. Does your company do this? It can be the wrong approach. Here’s why. The goal of marketing is to find the right people and get them interested. Any activities that fall under the marketing umbrella should...
Why Buying Title Insurance Isn’t like Buying Shoes Online [ALTA One Sneak Preview]
Let’s say you own an e-commerce shoe store... Let’s say you own an e-commerce shoe store. Tracking how many people purchase the shoes from your online marketing is pretty simple. A certain number of people view your ad (online marketing), some of them click on the ad,...
Make Your Marketing Soar With Digital Advertising [ALTA Webinar]
Make Your Marketing Soar With Digital Advertising American Land Title Association Webinar July 2018 The internet has changed the way that people shop for everything—including real estate. Digital marketing is the best way to engage customers in the electronic age....
A Simple Way to Advertise Multiple Brands Under A Parent Corporation
"We have also experienced superior results from improved SEO on Google, more brand recognition with the online ad campaigns and increased opportunities." Core Service Partners is a company out of South Carolina with multiple brands in the mortgage, real estate, and...
New Real Estate Closings Straight Outta Google
“We now routinely get deals from the general public who found us by a web search.” Jason Beal’s old website was no longer doing his business justice. His company, Atlantic Coastal Land Title Company, had become well respected by anyone who had used his services....
How to Get Business from Instagram Without Even Creating an Account
"While reviewing a customer’s social media accounts, we discovered a cool way to utilize Instagram without having to create and manage an account." Recently, a customer noticed that they were getting steady referral website traffic from Instagram. They had never...
What a Journey To The South Pole Can Teach You About Marketing
What can you learn about marketing from South Pole explorers? Quite a bit actually! In the early 1900s, both Roald Amundsen and Robert Scott lead separate teams to the South Pole – the first people to ever do so. Even though both teams had similar experience, left...
Our First Real Estate Closing from Social Media
“We actually got our first deal from the social media marketing shortly after signing up with that service, it was fantastic!” Monarch Title Services in Columbus, Ohio, excels at providing closing services boasts “over 100 years of collective experience in the Real...
3 Social Media Ideas Title Agents Can Use RIGHT NOW to Drive Millennial Home Buyers
Today I'm going to give you 3 topics to use on social media to drive direct consumer business. A lot of marketing in the title industry has been historically focused on Realtors and Lenders - and rightfully so. However, a brave new marketing world is upon us with...
The Importance of Best Practices and Security in Title Insurance
With wire fraud at a record high, most industries are getting more strict with security requirements. This includes the land title industry. And with good reason – according the FBI, almost $1 billion was “diverted or attempted to be diverted” from real estate...