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Episodes
Free Webinar: 7 Proven Ways to Market Your Title Agency in 2017
Between ALTA Best Practices, TRID, and RESPA, the past couple of years have been quite the learning experience on staying compliant while still effectively marketing your title agency or real estate law firm. Join us for a FREE webinar on Tuesday December 6th at 2 PM...
What do the CFPB and Google Have in Common?
What do the technology giant Google and and the Consumer Financial Protection Bureau (CFPB) have in common? Keeping pace with the changing landscape of business in the era of the internet, its risks and rewards, has made it more difficult for title agents to continue...
FREE LIVE WEBINAR: Social Media Marketing for Title Agents in Less Than 1 Hour a Week
UPDATE: Back by popular demand - We'll be presenting this webinar again on Thursday October 20th at 2PM EST. Register below. Space Limited. Here is what people said about the last time we presented the material: "AWESOME WEBINAR!!!", "The information was informative...
The ‘Big Mac’ of Title Companies: Marketing Lessons from McDonalds
“Ladies and gentlemen, I’m not in the hamburger business. My business is real estate.” Excerpt from Rich Dad: “In 1974, Ray Kroc, the founder of McDonald’s, was asked to speak to the MBA class at university of Texas at Austin… After a powerful and inspiring talk, the...
FREE WEBINAR: Social Media Marketing for Title Agents in Less Than 1 Hour a Week
Most title agents use social media all wrong! Setting up your social media profiles doesn't need to be difficult or time consuming. Yet many title agents fail to do just a few critical things that would reach more real estate agents, lenders and local home buyers and...
[Video] How One Title Agent Went From Zero to Page 1 of Google in 30 Days!
Video Notes: 5:15 - Fixing the disconnect between your company and your online presence 6:45 - Video / Blogging results 8:15 - Search engine ranking improvement in under 10 minutes a day 10:20 - ROI of marketing title insurance online 10:58 - Resource page even...
Marketing Partners Must be Sticklers for Compliance Too!
MPA magazine featured a great article on how industry marketing vendors must be focused on compliance. This is becoming true not only for the mortgage industry, but anyone regulated by the Consumer Financial Protection Bureau, including title agencies. Vetting vendors...
Referrals Are Awesome! Are You Leveraging Referrals to Grow your Law Firm or Title Company?
Your current customers and clients are your biggest fans...are you asking for referrals on a consistent basis? If not, it’s time to get busy! The advantages of working by referral are obvious, so why don’t we do it more often? It’s incredibly cost effective, it...
How To Market Title Insurance Like Beer
So everyone in the real estate, mortgage, and title business knows that there have been some massive compliance changes like TRID. The big question is how do you use these industry regulations to drive more revenue? Old-time marketers tell you that the best way to...
6 Steps to Marketing your Title Company On the Internet in 2016
TRID and the CFPB aren't the only things that have changed the title industry over the past year. Marketing your title agency has changed as well by moving away from pens and donuts. Here are 6 things you need to be doing in 2016 and beyond to market your closing...