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SEO Strategies for Law Firms: A Guide to Dominating Search Engine Rankings
There's no denying it: search engine optimization, or SEO, for law firms is non-negotiable. This digital marketing strategy involves refining your web pages' content and structure to ramp up its visibility on search engines, like Google and Bing—all without paying for...
The Ultimate Guide to Website Design for Law Firms
"If they can't find you, they can't choose you." This statement might not apply universally, but it certainly holds true in competitive fields like business and law. You’ve got to be seen to be on the scene. And with the internet's popularity, digital...
How one law firm increased their leads in a slow market AND saved $30k per year with Google Ads
TitleTap recently took over a Google Ads campaign for the real estate law firm Kelley & Grant, PA located in Boca Raton, Florida. After three months of running and optimizing the ads, we compared the results to similar 3-month periods in past years prior to...
Time Is The “Frenemy” of Search Engine Optimization
Mark Zuckerberg, CEO and Founder of Facebook, is known for the saying, “Done is better than perfect.” In fact, it epitomizes Facebook’s groundbreaking methodology so well that it’s painted on the walls of their office. Although it can take years to rank on the first...
Why is it important for your law firm to rank on the first page of Google
Did you know 93% of online experiences begin with a search engine, and that 75% of people never scroll past the first page when searching Google? Getting your website to rank on the first page of Google for important keywords is one of the smartest marketing tactics...
Growing your Title Company by Joint Venture or Merger & Acquisition?
If you own more than one title agency, have a law firm and a title company, or have a plan for strategic growth via joint venture (JV) or mergers and acquisitions (M&A), then you are likely interested in business growth. Shifting markets create unique growth...
12 Marketing Metrics Your Firm Should Monitor
The goal of any marketing initiative is to bring in more than what’s paid out, and for attorneys, this often manifests as more billable hours generated from a controlled marketing stipend. It can be difficult to determine if the amount of billable hours trumps what...
Litigation FAQs
What are litigated claims? Litigated claims are non-filed legal positions but can also refer to cases that are filed with a court. What does litigation mean in a settlement? A settlement involves a negotiation process where the parties agree to resolve the dispute...
What are litigation risks?
Litigation risk refers to the possibility that an individual or business will face legal action due to their actions, services, inaction, or products. Litigation risk assessment Some organizations will use a litigation risk assessment to provide a concise, early...
What is a litigation hold?
A litigation hold (also called a legal hold) is a process that helps preserve all data that may relate to a legal action or reasonably anticipated legal action involving an organization or individual. The hold temporarily suspends an organization's normal retention...