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Episodes
PPC Strategies for Title Agencies: How to Win at Paid Search
Did you know that the top three paid ads that appear on a search engine results page capture 65% of all page clicks? This shows just how great the potential of pay-per-click or PPC strategies can be for businesses that aim to enhance their reach and maximize their...
7 Signs it’s Time to Revamp Your Company Website
Company websites are a lot like cars. You can get a lot of mileage out of a good car, but, eventually, it's going to be time for a refresh. But how do you know when it's time to take the plunge and invest in a new website design? Unlike cars, your website probably...
Why Your Company’s Website Is the Key to Client Trust
Today, 93% of people use the internet to discover local businesses. This means several things for businesses, but one key takeaway is the importance of a great website. In a lot of cases, your company's website will be the first impression that you make on a potential...
Video Marketing for Professionals: Engaging Your Audience and Building Trust
There are a lot of different ways to reach customers and clients online these days. However, few are more effective than video marketing. When done right, video marketing is a powerful way to capture attention in a crowded digital space and ensure that your company's...
What the Future of Digital Marketing Holds in Store
Digital marketing is a process that's evolved over the years at a breakneck pace. It wasn't that long ago that email marketing and banner ads on websites were the only options that digital marketers had available. Now there's everything from AI-powered tools to dozens...
5 Reasons Your Title Company Needs a Mobile-Friendly Closing Costs Calculator
Closing on a new home can be a stressful time for buyers and sellers alike. As a title company, your clients are counting on you to make the process as easy and stress-free as possible. And with a mobile-friendly closing cost calculator such as the one offered by...
A Guide to Digital Marketing for Attorneys
Today's legal market is notably more competitive and fast-paced than ever before. Relying on old marketing methods is no longer enough to carry your firm to the top. Nowadays, you need to craft a law firm marketing strategy that works as hard as you do and puts...
Top 5 Website Mistakes That Could Be Costing You Clients
An optimized website can be a powerful tool for attracting new clients. However, a website that isn't designed correctly and optimized for things like accessibility and security can just as easily end up costing your company clients instead. When building a website...
Why a Secure Website Matters: Protecting Your Clients and Your Reputation
Today, having a website is a necessity for law firms and title companies. Unfortunately, having a website also means that your company is exposed to the risk of data breaches and cyberattacks. And with the frequency of these attacks rising every year, it's never been...
Personal Injury Marketing: 10 Ways to Do It Right
In the digital age when every click counts, legal marketing plays an important role in client acquisition. Did you know that 54% of consumers look for services online? This statistic speaks volumes to the importance of digital marketing today. Having a strong digital...