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The Future of Legal Content Marketing
Whether you are a sole practitioner, a partner in a law firm, or even a valued team member of a larger legal company, you need to understand the role content marketing plays within the legal arena. In addition, it’s important to understand the role it plays in...
Online Advertising Basics for Law Firms and Title Companies
Every law firm and title company needs to understand online advertising basics to attract new clients in the digital age. Word of mouth isn’t enough when an overwhelming majority—around 96%—of prospects start their search for legal or title services online [1]....
How to Market Your Estate Planning Services Online
Specialized fields like estate planning have traditionally relied on word-of-mouth to market their services. However, as the legal profession has grown and consumers have become more selective with their choices, estate planning lawyers significantly benefit from...
Five Ways to Boost Your Title Company’s Reputation
As you know, the competition within the title industry is fierce. However, you have done the hard work and arrived as a reputable title company. Now, the next step is to build your company’s reputation. Your company’s reputation is immensely important as you need to...
Should Your Law Firm Invest in Digital Marketing?
In the battle for relevance among competitors, traditional marketing methods like billboard advertising and print ads are quickly losing pace to more digitally focused strategies. While there is still a place for traditional styles of advertising, to be sure, today’s...
Bankruptcy Attorney Marketing: Key SEO Strategies for 2024
Gone are the days of searching the Yellow Pages for a lawyer. And when you consider that total bankruptcy filings rose 13% in 2023, it’s more important than ever to build an SEO strategy as part of your online bankruptcy attorney marketing. Optimizing your search...
4 Effective Digital Marketing Strategies for Title Companies
We know the title industry inside and out -- including the digital marketing challenges that tend to hold title companies back online. The digital shift has opened up new lead generation and marketing possibilities for title companies, but without strategic direction,...
Content and Social Marketing for Today’s Attorney
In today’s society, law firms must embrace modern digital practices in order to reach their audience, drive client acquisition, and showcase their expertise. In fact, it’s not a matter of if you embrace content marketing and social media marketing as a law firm, but...
2024 Strategies for Title Companies Marketing to Realtors
In the competitive real estate industry, title companies have a lot to gain from partnering with realtors. But to establish a working relationship in which title companies streamline the closing process and realtors bring in clients, a bit of marketing needs to...
6 Signs Your Law Firm’s Website Needs a Redesign
Your law firm’s website has the power to attract or repel prospective clients. About 75% of website users judge a site’s credibility on the design of the site alone -- and the all-important first impression of your firm is formed in a fraction of a second (1/20th of a...