Did you know 57% of clients surveyed in this 2019 Legal Trends Report mentioned that they used Google to research and find a lawyer? This means that if you don’t have a high-quality website that is SEO-optimized, then you are likely leaving money on the table. Your...
In our experience, the biggest mistake that lawyers make is not marketing their practice at all. Whether you don’t know what to do, are stuck in analysis paralysis, or are just terrified of making a mistake, creating and executing your marketing strategy can be...
When you start your own law practice, you are going to quickly realize that you need to wear a lot of hats. It is no longer just about billing hours. You also need to run a business, and that includes marketing. A solid marketing strategy can help you build your...
Social media marketing, like content marketing, is a newer digital marketing strategy for helping social media users find your business. According to Buffer: “Social media marketing is the use of social media platforms to connect with your audience to build your...
My air conditioner went out in July. July 4th to be exact. In Florida. If you’ve ever lived through a Florida summer then you know my pain! As I Googled AC companies near me, I took a mental note of how I searched for a service provider, and why I called a particular...
We just wrapped up the holiday season and I’m reminded of the differences in the way people buy products from how they buy services. Products are often purchased “emotionally,” whereas services tend to be a “necessity.” Obviously, there are exceptions to the rule such...
