In today’s society, law firms must embrace modern digital practices in order to reach their audience, drive client acquisition, and showcase their expertise. In fact, it’s not a matter of if you embrace content marketing and social media marketing as a law firm, but...
In 1985 when Nike released the first pair of Air Jordans, Michael Jordan’s signature shoe, Jordan was fined $5,000 every time he stepped on the court wearing them. The infamous red and black colors were not only very different than the more common white...
If you own more than one title agency, have a law firm and a title company, or have a plan for strategic growth via joint venture (JV) or mergers and acquisitions (M&A), then you are likely interested in business growth. Shifting markets create unique growth...
Over the last decade, we’ve worked with thousands of attorneys and title agents. One question that often still gets asked to this day is what the difference is between pay per click (PPC) such as Google Ads and search engine optimization (SEO) such as showing up in...
In our experience, the biggest mistake lawyers make is not marketing their firm. Maybe you’re afraid to get started because you think it’ll cost too much or take away from your client work and other business responsibilities. The good news is you don’t have to...
Did you know 57% of clients surveyed in this 2019 Legal Trends Report mentioned that they used Google to research and find a lawyer? This means that if you don’t have a high-quality website that is SEO-optimized, then you are likely leaving money on the table. Your...
