“B2B marketers who blog gain a 67% increase in lead generation over their peers that don’t.” If you’re not blogging for your business yet, that’s ok. I’m not going to go on and on about why you should be doing it, because at this point — you...
A Fenway story… A few years back my family and I went to Maine for vacation. The day we landed in Boston the Red Sox were playing the Rays in the nostalgic Fenway Park. We decided to go in order to kick off vacation quickly, and to give our kids the REAL...
Here is a short story about how Real Estate Closing Services and Title Insurance can and should be sold online… Several years ago I was sold an insurance policy from someone I had never met who lived across across the country from me. The truth is no one likes...
In the early 1940s Schlitz beer company was one of the least popular beers. So they brought in a legendary marketer Claude Hopkins to tour the factory and create a new advertising campaign for them. They showed him how they had dug their own wells to get the cleanest...
One of the common questions we get after someone launches with TitleTap is “now what?” Please join us for our upcoming webinar: WHAT: “How To Get The Most From TitleTap – 5 Little Marketing Tips That Get Big Results” WHEN: Tuesday,...
What do the technology giant Google and and the Consumer Financial Protection Bureau (CFPB) have in common? Keeping pace with the changing landscape of business in the era of the internet, its risks and rewards, has made it more difficult for title agents to continue...
