“We have also experienced superior results from improved SEO on Google, more brand recognition with the online ad campaigns and increased opportunities.” Core Service Partners is a company out of South Carolina with multiple brands in the mortgage, real...
Today I’m going to give you 3 topics to use on social media to drive direct consumer business. A lot of marketing in the title industry has been historically focused on Realtors and Lenders – and rightfully so. However, a brave new marketing world is upon...
“B2B marketers who blog gain a 67% increase in lead generation over their peers that don’t.” If you’re not blogging for your business yet, that’s ok. I’m not going to go on and on about why you should be doing it, because at this point — you...
A Fenway story… A few years back my family and I went to Maine for vacation. The day we landed in Boston the Red Sox were playing the Rays in the nostalgic Fenway Park. We decided to go in order to kick off vacation quickly, and to give our kids the REAL...
Here is a short story about how Real Estate Closing Services and Title Insurance can and should be sold online… Several years ago I was sold an insurance policy from someone I had never met who lived across across the country from me. The truth is no one likes...
In the early 1940s Schlitz beer company was one of the least popular beers. So they brought in a legendary marketer Claude Hopkins to tour the factory and create a new advertising campaign for them. They showed him how they had dug their own wells to get the cleanest...
