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Free Webinar: How To Get The Most From TitleTap – 5 Little Marketing Tips That Get Big Results

Free Webinar: How To Get The Most From TitleTap – 5 Little Marketing Tips That Get Big Results

by eespin | Advertising, Articles, Coaching, SEO, Web Design, Webinar

One of the common questions we get after someone launches with TitleTap is “now what?” Please join us for our upcoming webinar: WHAT: “How To Get The Most From TitleTap – 5 Little Marketing Tips That Get Big Results” WHEN: Tuesday,...
What do the CFPB and Google Have in Common?

What do the CFPB and Google Have in Common?

by eespin | Advertising, Articles, Pillar 3 Best Practices

What do the technology giant Google and and the Consumer Financial Protection Bureau (CFPB) have in common? Keeping pace with the changing landscape of business in the era of the internet, its risks and rewards, has made it more difficult for title agents to continue...
The ‘Big Mac’ of Title Companies: Marketing Lessons from McDonalds

The ‘Big Mac’ of Title Companies: Marketing Lessons from McDonalds

by eespin | Advertising, Articles, SEO

“Ladies and gentlemen, I’m not in the hamburger business. My business is real estate.” Excerpt from Rich Dad: “In 1974, Ray Kroc, the founder of McDonald’s, was asked to speak to the MBA class at university of Texas at Austin… After a powerful and inspiring talk, the...
Marketing Partners Must be Sticklers for Compliance Too!

Marketing Partners Must be Sticklers for Compliance Too!

by eespin | Advertising, Articles, Pillar 3 Best Practices

MPA magazine featured a great article on how industry marketing vendors must be focused on compliance. This is becoming true not only for the mortgage industry, but anyone regulated by the Consumer Financial Protection Bureau, including title agencies. Vetting vendors...
How To Market Title Insurance Like Beer

How To Market Title Insurance Like Beer

by eespin | Advertising, Not Just Optional, Title Insurance Podcast

So everyone in the real estate, mortgage, and title business knows that there have been some massive compliance changes like TRID. The big question is how do you use these industry regulations to drive more revenue? Old-time marketers tell you that the best way to...
6 Steps to Marketing your Title Company On the Internet in 2016

6 Steps to Marketing your Title Company On the Internet in 2016

by eespin | 7 Website Best Practices, Advertising, Articles, Social Media, TRID

TRID and the CFPB aren’t the only things that have changed the title industry over the past year. Marketing your title agency has changed as well by moving away from pens and donuts. Here are 6 things you need to be doing in 2016 and beyond to market your...
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