Many lawyers, think that local SEO is a “black box.” That’s to say, the results that show up on the first page of Google just magically appear there once you have a professional-looking website. That’s not the case at all. In this post, we’ll teach you the basics of...
The goal of any marketing initiative is to bring in more than what’s paid out, and for attorneys, this often manifests as more billable hours generated from a controlled marketing stipend. It can be difficult to determine if the amount of billable hours trumps what...
Did you know 57% of clients surveyed in this 2019 Legal Trends Report mentioned that they used Google to research and find a lawyer? This means that if you don’t have a high-quality website that is SEO-optimized, then you are likely leaving money on the table. Your...
In our experience, the biggest mistake that lawyers make is not marketing their practice at all. Whether you don’t know what to do, are stuck in analysis paralysis, or are just terrified of making a mistake, creating and executing your marketing strategy can be...
On this month’s episode of On Tap with TitleTap CEO & co-founder Dean Collura dives deeper into Alanna.ai, a conversational AI tool for title companies that personalizes the closing experience, with Alannai.ai President & co-founder Hoyt Mann. You’ll...
We attend a lot of industry events for title and escrow agents and lawyers. Sometimes the folks we talk with say something like “we already have a website company” when asked about their current marketing strategy. That is a good thing because just a few short years...
