When you start your own law practice, you are going to quickly realize that you need to wear a lot of hats. It is no longer just about billing hours. You also need to run a business, and that includes marketing. A solid marketing strategy can help you build your...
Social media marketing, like content marketing, is a newer digital marketing strategy for helping social media users find your business. According to Buffer: “Social media marketing is the use of social media platforms to connect with your audience to build your...
This year, marketing is going to play an integral role in driving business. To keep you ahead of the curve, I’ll be joining the PropLogix team on a live webinar to discuss the Top Marketing Trends for the Title Industry in 2022! Join us Wednesday, February 16th at 2...
My air conditioner went out in July. July 4th to be exact. In Florida. If you’ve ever lived through a Florida summer then you know my pain! As I Googled AC companies near me, I took a mental note of how I searched for a service provider, and why I called a particular...
As the whole world has went digital due to COVID-19, more and more law firms and title insurance companies have started to do more content marketing to help them rank better on search engines like Google and market their services on social media. According to...
We just wrapped up the holiday season and I’m reminded of the differences in the way people buy products from how they buy services. Products are often purchased “emotionally,” whereas services tend to be a “necessity.” Obviously, there are exceptions to the rule such...
