Marketing your law firm can be a challenge. Add the uncertainty of knowing where to start on top of all of the other day-to-day business functions, and you have a recipe for letting your sales and marketing efforts fall through the cracks. Fortunately, there’s a...
A crucial part of running your real estate law firm is generating new business. Legal marketing has come a long way since the days of TV commercials and billboards alone. Attorneys have a wide variety of digital marketing tactics at their disposal to market their...
Setting up a communications strategy can get overwhelming, fast. There are many solutions on the market and it can be difficult to sift through the ones that will not only be effective but also make sense. Recent events have also shown us that having systems in place...
Attorneys frequently ask us for examples other attorney websites we’ve built. So this year we decided to highlight 7 of our most popular website designs for attorneys, attorney-owned, or attorney-on-staff title insurance websites. How results were determined:...
There is an old saying by a Harvard marketing professor Theodore Levitt that goes, “People don’t want to buy a quarter inch drill. They want a quarter inch hole.” I’ve always loved this saying because it really illustrates that you must sell the results, not the...
These comparisons to board games might help you understand patents, trademarks and copyright – the main forms of intellectual property. Imagine a game rule that says, you can make up a new rule. If the banker allows the rule, you get exclusive use it for 20...
