We know the title industry inside and out — including the digital marketing challenges that tend to hold title companies back online. The digital shift has opened up new lead generation and marketing possibilities for title companies, but without strategic...
In the competitive real estate industry, title companies have a lot to gain from partnering with realtors. But to establish a working relationship in which title companies streamline the closing process and realtors bring in clients, a bit of marketing needs to...
Are you attracting enough qualified leads online? If you aren’t prioritizing search engine optimization (SEO) to increase your visibility in search, you’re handing high-value leads to your competitors who are. Successfully navigating SEO for law firms will provide you...
In 1985 when Nike released the first pair of Air Jordans, Michael Jordan’s signature shoe, Jordan was fined $5,000 every time he stepped on the court wearing them. The infamous red and black colors were not only very different than the more common white...
Nobody wants to think about death, especially their own. This may explain why only about 33 percent of Americans have an estate plan. But as an estate planning attorney, you know there are a lot of benefits to getting your affairs in order – even if it may be...
While “content marketing” has become a buzzword in today’s business landscape, this inbound marketing practice is widespread and highly effective in increasing your impact. Whether you’re a solo practitioner, partner in a law firm, or part of a...
