In the battle for relevance among competitors, traditional marketing methods like billboard advertising and print ads are quickly losing pace to more digitally focused strategies. While there is still a place for traditional styles of advertising, to be sure, today’s...
Are you attracting enough qualified leads online? If you aren’t prioritizing search engine optimization (SEO) to increase your visibility in search, you’re handing high-value leads to your competitors who are. Successfully navigating SEO for law firms will provide you...
There’s no denying it: search engine optimization, or SEO, for law firms is non-negotiable. This digital marketing strategy involves refining your web pages’ content and structure to ramp up its visibility on search engines, like Google and Bing—all...
Did you know 93% of online experiences begin with a search engine, and that 75% of people never scroll past the first page when searching Google? Getting your website to rank on the first page of Google for important keywords is one of the smartest marketing tactics...
If you own more than one title agency, have a law firm and a title company, or have a plan for strategic growth via joint venture (JV) or mergers and acquisitions (M&A), then you are likely interested in business growth. Shifting markets create unique growth...
The goal of any marketing initiative is to bring in more than what’s paid out, and for attorneys, this often manifests as more billable hours generated from a controlled marketing stipend. It can be difficult to determine if the amount of billable hours trumps what...
