Many lawyers, think that local SEO is a “black box.” That’s to say, the results that show up on the first page of Google just magically appear there once you have a professional-looking website. That’s not the case at all. In this post, we’ll teach you the basics of...
The goal of any marketing initiative is to bring in more than what’s paid out, and for attorneys, this often manifests as more billable hours generated from a controlled marketing stipend. It can be difficult to determine if the amount of billable hours trumps what...
Did you know 57% of clients surveyed in this 2019 Legal Trends Report mentioned that they used Google to research and find a lawyer? This means that if you don’t have a high-quality website that is SEO-optimized, then you are likely leaving money on the table. Your...
When you start your own law practice, you are going to quickly realize that you need to wear a lot of hats. It is no longer just about billing hours. You also need to run a business, and that includes marketing. A solid marketing strategy can help you build your...
My air conditioner went out in July. July 4th to be exact. In Florida. If you’ve ever lived through a Florida summer then you know my pain! As I Googled AC companies near me, I took a mental note of how I searched for a service provider, and why I called a particular...
We just wrapped up the holiday season and I’m reminded of the differences in the way people buy products from how they buy services. Products are often purchased “emotionally,” whereas services tend to be a “necessity.” Obviously, there are exceptions to the rule such...
