There is an old saying by a Harvard marketing professor Theodore Levitt that goes, “People don’t want to buy a quarter inch drill. They want a quarter inch hole.” I’ve always loved this saying because it really illustrates that you must sell the results, not the...
Do you really need a website for my law firm or title company? Let’s say you’ve been a practicing attorney or title agent for 30 years, get solid referrals, and are fairly busy, so you might think you don’t need an online presence. But like Nancy, you...
Choosing a web developer to overhaul your online presence can be confusing, especially with so many local web developers, DIY website builders and marketing agencies out there vying for your business. How do you tell the good ones from the bad ones? Since both lawyers...
One of the most common questions we hear from law firms and title agencies is “How do I get my website on the first page of Google?” What these title agents and attorneys understand about their marketing is that by not being on the first page of Google,...
Did you know that Paul Revere’s famous quote, “The British are coming!” was fabricated? That’s right! According to history.com: “Paul Revere never shouted the legendary phrase later attributed to him (“The British are coming!”) as he passed from town to town. The...
As the industry and market continues to evolve, it is important to change with it. TitleTap is helping you do that in several ways both in front of and behind the curtain. Join us on Tuesday, March 26th, 2019 from 2-3 PM EST for a free webinar: “8 Website...
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