We recently concluded a webinar where we highlight the importance of marketing when you are still busy. Click here to to see the full webinar. Here are some items we discussed: 1. Build a steady pipeline It takes many touches to convert to the next step with a...
Setting up a communications strategy can get overwhelming, fast. There are many solutions on the market and it can be difficult to sift through the ones that will not only be effective but also make sense. Recent events have also shown us that having systems in place...
Did you know 93% of online experiences begin with a search engine, and that 75% of people never scroll past the first page when searching Google? Getting your website to rank on the first page of Google for important keywords is one of the smartest marketing tactics...
Uncertainty is never comfortable. Although we always end up stronger as people on the other side during times of tribulation, these times can still be stressful for many. It might be a natural reaction to start cutting back on expenses and lowering overhead; and for...
Attorneys frequently ask us for examples other attorney websites we’ve built. So this year we decided to highlight 7 of our most popular website designs for attorneys, attorney-owned, or attorney-on-staff title insurance websites. How results were determined:...
There is an old saying by a Harvard marketing professor Theodore Levitt that goes, “People don’t want to buy a quarter inch drill. They want a quarter inch hole.” I’ve always loved this saying because it really illustrates that you must sell the results, not the...
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