In our experience, the biggest mistake that lawyers make is not marketing their practice at all. Whether you don’t know what to do, are stuck in analysis paralysis, or are just terrified of making a mistake, creating and executing your marketing strategy can be...
When you start your own law practice, you are going to quickly realize that you need to wear a lot of hats. It is no longer just about billing hours. You also need to run a business, and that includes marketing. A solid marketing strategy can help you build your...
Social media marketing, like content marketing, is a newer digital marketing strategy for helping social media users find your business. According to Buffer: “Social media marketing is the use of social media platforms to connect with your audience to build your...
My air conditioner went out in July. July 4th to be exact. In Florida. If you’ve ever lived through a Florida summer then you know my pain! As I Googled AC companies near me, I took a mental note of how I searched for a service provider, and why I called a particular...
We just wrapped up the holiday season and I’m reminded of the differences in the way people buy products from how they buy services. Products are often purchased “emotionally,” whereas services tend to be a “necessity.” Obviously, there are exceptions to the rule such...
TitleTap is proud to announce that we have been approved as a Facebook Business Partner (Facebook is now known as Meta). Facebook’s Partner Directory is a marketplace of third-party companies that have applied for recognition in a particular expertise, and been...