Often times we see real estate professionals wondering why their social media posts aren’t getting much traction. The reason is that posting articles by itself is no longer effective – between Facebook’s algorithm change and the amount of information out there,...
In the early 1940s Schlitz beer company was one of the least popular beers. So they brought in a legendary marketer Claude Hopkins to tour the factory and create a new advertising campaign for them. They showed him how they had dug their own wells to get the cleanest...
UPDATE: Back by popular demand – We’ll be presenting this webinar again on Thursday October 20th at 2PM EST. Register below. Space Limited. Here is what people said about the last time we presented the material: “AWESOME WEBINAR!!!”, “The...
Most title agents use social media all wrong! Setting up your social media profiles doesn’t need to be difficult or time consuming. Yet many title agents fail to do just a few critical things that would reach more real estate agents, lenders and local home...
TRID and the CFPB aren’t the only things that have changed the title industry over the past year. Marketing your title agency has changed as well by moving away from pens and donuts. Here are 6 things you need to be doing in 2016 and beyond to market your...
Remarketing (or retargeting) is something no one in the real estate industry is doing but everyone should be. Not only is it super effective, it is typically inexpensive too! What is retargeting? Have you ever been to a website or put a product in your cart, then...
