Recently, our team shared some tips for selecting and marketing your Net Sheet or closing cost calculator tools, along with some resources that many websites aren’t fully utilizing. Click here to watch the full webinar! Leveraging Your Calculator Selecting The Right...
“I’m looking forward to meeting you for lunch!” Do you remember saying this when it wasn’t even given a second thought? Lunch, coffee, dinner….the “in person” meet up appointment used to roll into the natural course of relationship building that would personalize that...
We recently concluded a webinar where we highlight the importance of marketing when you are still busy. Click here to to see the full webinar. Here are some items we discussed: 1. Build a steady pipeline It takes many touches to convert to the next step with a...
Uncertainty is never comfortable. Although we always end up stronger as people on the other side during times of tribulation, these times can still be stressful for many. It might be a natural reaction to start cutting back on expenses and lowering overhead; and for...
Sometimes Title Agents and Attorneys who have been in business for quite some time aren’t sure of the value they might get by having a website. In all fairness, they’ve gone this long without one. What they often forget is although the old ways of doing business might...
There is an old saying by a Harvard marketing professor Theodore Levitt that goes, “People don’t want to buy a quarter inch drill. They want a quarter inch hole.” I’ve always loved this saying because it really illustrates that you must sell the results, not the...