For title companies, local search engine optimization (SEO) is one of the biggest keys to attracting potential home buyers. Traffic to your company’s website isn’t going to offer a lot of value if it comes from people located all over the world. What you need is...
For title companies and real estate law firms, providing clients with accurate, transparent information is a big part of winning their continued business. This is especially true when it comes to closing costs, which can often be complex and difficult for buyers and...
In today’s digital market, getting your firm to stand out above others in your field can be challenging. In many cases, it takes a good deal of SEO understanding or search engine optimization to help your brand shine the way you desire. We understand that your time is...
Whether you are a sole practitioner, a partner in a law firm, or even a valued team member of a larger legal company, you need to understand the role content marketing plays within the legal arena. In addition, it’s important to understand the role it plays in...
Every law firm and title company needs to understand online advertising basics to attract new clients in the digital age. Word of mouth isn’t enough when an overwhelming majority—around 96%—of prospects start their search for legal or title services online [1]....
Specialized fields like estate planning have traditionally relied on word-of-mouth to market their services. However, as the legal profession has grown and consumers have become more selective with their choices, estate planning lawyers significantly benefit from...
As you know, the competition within the title industry is fierce. However, you have done the hard work and arrived as a reputable title company. Now, the next step is to build your company’s reputation. Your company’s reputation is immensely important as you need to...
In the battle for relevance among competitors, traditional marketing methods like billboard advertising and print ads are quickly losing pace to more digitally focused strategies. While there is still a place for traditional styles of advertising, to be sure, today’s...
Gone are the days of searching the Yellow Pages for a lawyer. And when you consider that total bankruptcy filings rose 13% in 2023, it’s more important than ever to build an SEO strategy as part of your online bankruptcy attorney marketing. Optimizing your search...
We know the title industry inside and out — including the digital marketing challenges that tend to hold title companies back online. The digital shift has opened up new lead generation and marketing possibilities for title companies, but without strategic...
