by eespin | Advertising, Articles, Pillar 3 Best Practices, SEO, Social Media, Video, Web Design
In the early 1940s Schlitz beer company was one of the least popular beers. So they brought in a legendary marketer Claude Hopkins to tour the factory and create a new advertising campaign for them. They showed him how they had dug their own wells to get the cleanest...
by eespin | Advertising, Articles, Coaching, SEO, Web Design, Webinar
One of the common questions we get after someone launches with TitleTap is “now what?” Please join us for our upcoming webinar: WHAT: “How To Get The Most From TitleTap – 5 Little Marketing Tips That Get Big Results” WHEN: Tuesday,...
by eespin | News, Press Release, Press Releases, SEO, Web Design
Tampa, FL: TitleTap, leading provider of marketing solutions and website designs for title agents, announced 10 new customizable website templates specifically tuned for the land title industry. “Over the past 4 years we’ve learned which pages and features are most...
by eespin | Advertising, Articles, Pillar 3 Best Practices
What do the technology giant Google and and the Consumer Financial Protection Bureau (CFPB) have in common? Keeping pace with the changing landscape of business in the era of the internet, its risks and rewards, has made it more difficult for title agents to continue...
by eespin | Social Media, Webinar
UPDATE: Back by popular demand – We’ll be presenting this webinar again on Thursday October 20th at 2PM EST. Register below. Space Limited. Here is what people said about the last time we presented the material: “AWESOME WEBINAR!!!”, “The...
by eespin | Advertising, Articles, SEO
“Ladies and gentlemen, I’m not in the hamburger business. My business is real estate.” Excerpt from Rich Dad: “In 1974, Ray Kroc, the founder of McDonald’s, was asked to speak to the MBA class at university of Texas at Austin… After a powerful and inspiring talk, the...
by eespin | Social Media, Webinar
Most title agents use social media all wrong! Setting up your social media profiles doesn’t need to be difficult or time consuming. Yet many title agents fail to do just a few critical things that would reach more real estate agents, lenders and local home...
by eespin | testimonials, Video
Video Notes: 5:15 – Fixing the disconnect between your company and your online presence 6:45 – Video / Blogging results 8:15 – Search engine ranking improvement in under 10 minutes a day 10:20 – ROI of marketing title insurance online...
by eespin | Advertising, Articles, Pillar 3 Best Practices
MPA magazine featured a great article on how industry marketing vendors must be focused on compliance. This is becoming true not only for the mortgage industry, but anyone regulated by the Consumer Financial Protection Bureau, including title agencies. Vetting vendors...