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What Every Website Design Needs to Attract the Clients You Want

What Every Website Design Needs to Attract the Clients You Want

by eespin | Advertising, Attorneys, Law Firms, Marketing, Web Design

When designing a website, many Attorneys and Title Agents put a primary focus on two pieces of information that won’t help much when it comes to being found online by new prospects: The name of their law firm and their experience as a lawyer Although this might seem...
Watch Your Language! How to Get More Sales With Your Marketing

Watch Your Language! How to Get More Sales With Your Marketing

by eespin | Advertising, Marketing, Webinar

We often hear about marketing and sales being lumped together. Does your company do this? It can be the wrong approach. Here’s why. The goal of marketing is to find the right people and get them interested. Any activities that fall under the marketing umbrella should...
Why Buying Title Insurance Isn’t like Buying Shoes Online [ALTA One Sneak Preview]

Why Buying Title Insurance Isn’t like Buying Shoes Online [ALTA One Sneak Preview]

by eespin | 7 Website Best Practices, Advertising, Articles, SEO, Social Media, Web Design

Let’s say you own an e-commerce shoe store… Let’s say you own an e-commerce shoe store. Tracking how many people purchase the shoes from your online marketing is pretty simple. A certain number of people view your ad (online marketing), some of them click on the...
Make Your Marketing Soar With Digital Advertising [ALTA Webinar]

Make Your Marketing Soar With Digital Advertising [ALTA Webinar]

by eespin | Advertising, Marketing, Video, Webinar

Make Your Marketing Soar With Digital Advertising American Land Title Association Webinar July 2018 The internet has changed the way that people shop for everything—including real estate. Digital marketing is the best way to engage customers in the electronic age....
A Simple Way to Advertise Multiple Brands Under A Parent Corporation

A Simple Way to Advertise Multiple Brands Under A Parent Corporation

by eespin | Advertising, Articles, Case Study, Compliance, Marketing, Web Design

“We have also experienced superior results from improved SEO on Google, more brand recognition with the online ad campaigns and increased opportunities.” Core Service Partners is a company out of South Carolina with multiple brands in the mortgage, real...
New Real Estate Closings Straight Outta Google

New Real Estate Closings Straight Outta Google

by eespin | Articles, Blogging, Case Study, Marketing, SEO, Web Design

“We now routinely get deals from the general public who found us by a web search.” Jason Beal’s old website was no longer doing his business justice. His company, Atlantic Coastal Land Title Company, had become well respected by anyone who had used his services....
How to Get Business from Instagram Without Even Creating an Account

How to Get Business from Instagram Without Even Creating an Account

by eespin | Articles, Marketing, Social Media

“While reviewing a customer’s social media accounts, we discovered a cool way to utilize Instagram without having to create and manage an account.” Recently, a customer noticed that they were getting steady referral website traffic from Instagram. They had...
What a Journey To The South Pole Can Teach You About Marketing

What a Journey To The South Pole Can Teach You About Marketing

by eespin | Articles, Blogging, Case Study, SEO, Uncategorized

What can you learn about marketing from South Pole explorers? Quite a bit actually! In the early 1900s, both Roald Amundsen and Robert Scott lead separate teams to the South Pole – the first people to ever do so. Even though both teams had similar experience, left...
Our First Real Estate Closing from Social Media

Our First Real Estate Closing from Social Media

by eespin | Articles, Case Study, Social Media, testimonials

“We actually got our first deal from the social media marketing shortly after signing up with that service, it was fantastic!” Monarch Title Services in Columbus, Ohio, excels at providing closing services boasts “over 100 years of collective experience in the Real...
3 Social Media Ideas Title Agents Can Use RIGHT NOW to Drive Millennial Home Buyers

3 Social Media Ideas Title Agents Can Use RIGHT NOW to Drive Millennial Home Buyers

by eespin | Advertising, Articles, Social Media

Today I’m going to give you 3 topics to use on social media to drive direct consumer business.  A lot of marketing in the title industry has been historically focused on Realtors and Lenders – and rightfully so. However, a brave new marketing world is upon...
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