We know the title industry inside and out — including the digital marketing challenges that tend to hold title companies back online. The digital shift has opened up new lead generation and marketing possibilities for title companies, but without strategic...
In today’s society, law firms must embrace modern digital practices in order to reach their audience, drive client acquisition, and showcase their expertise. In fact, it’s not a matter of if you embrace content marketing and social media marketing as a law firm, but...
Your law firm’s website has the power to attract or repel prospective clients. About 75% of website users judge a site’s credibility on the design of the site alone — and the all-important first impression of your firm is formed in a fraction of a second (1/20th...
Are you attracting enough qualified leads online? If you aren’t prioritizing search engine optimization (SEO) to increase your visibility in search, you’re handing high-value leads to your competitors who are. Successfully navigating SEO for law firms will provide you...
Solo and small attorneys face a unique challenge: balancing a professional appearance with limited time and resources. Your website provides the ideal opportunity for you to tell clients who you are, what you stand for, and to showcase your personality. When done...
Facebook has become a powerful marketing platform for professionals across various industries, including the legal sector. With 68% of U.S. adults using the social network, Facebook presents a significant opportunity for lawyers like yourself to improve your online...
In 1985 when Nike released the first pair of Air Jordans, Michael Jordan’s signature shoe, Jordan was fined $5,000 every time he stepped on the court wearing them. The infamous red and black colors were not only very different than the more common white...
While “content marketing” has become a buzzword in today’s business landscape, this inbound marketing practice is widespread and highly effective in increasing your impact. Whether you’re a solo practitioner, partner in a law firm, or part of a...
Did you know that the number of actively practicing attorneys has increased by more than 15% in the last decade? This means increased competition in just about every legal niche, including bankruptcy law. And with bankruptcies on the rise in 2024, effective marketing...
You only get one chance at making a good first impression, and these days, that extends to your online presence as well. For most clients, the website will be the first point of contact they have with your law firm. Make sure it puts your law firm’s best foot forward...
