by eespin | Sep 12, 2016 | Advertising, Articles, SEO
“Ladies and gentlemen, I’m not in the hamburger business. My business is real estate.” Excerpt from Rich Dad: “In 1974, Ray Kroc, the founder of McDonald’s, was asked to speak to the MBA class at university of Texas at Austin… After a powerful and inspiring talk, the...
by eespin | Jul 25, 2016 | Advertising, Articles, Pillar 3 Best Practices
MPA magazine featured a great article on how industry marketing vendors must be focused on compliance. This is becoming true not only for the mortgage industry, but anyone regulated by the Consumer Financial Protection Bureau, including title agencies. Vetting vendors...
by eespin | Jul 11, 2016 | Articles, Coaching, Sales Process:
Your current customers and clients are your biggest fans…are you asking for referrals on a consistent basis? If not, it’s time to get busy! The advantages of working by referral are obvious, so why don’t we do it more often? It’s incredibly cost effective, it...
by eespin | May 17, 2016 | 7 Website Best Practices, Advertising, Articles, Social Media, TRID
TRID and the CFPB aren’t the only things that have changed the title industry over the past year. Marketing your title agency has changed as well by moving away from pens and donuts. Here are 6 things you need to be doing in 2016 and beyond to market your...
by eespin | Apr 12, 2016 | Advertising, Articles, Social Media
Remarketing (or retargeting) is something no one in the real estate industry is doing but everyone should be. Not only is it super effective, it is typically inexpensive too! What is retargeting? Have you ever been to a website or put a product in your cart, then...
by eespin | Apr 7, 2016 | Articles, Social Media
Having a Facebook profile is one thing. Actually using it is another. Did you know Facebook Ads can actually make your Law Firm and Title Company visible to people with very specific interests and demographics? A couple things to note: Facebook now has more active...
