by TitleTap | Nov 17, 2023 | Advertising, Articles, Compliance, Marketing, Social Media
In 1985 when Nike released the first pair of Air Jordans, Michael Jordan’s signature shoe, Jordan was fined $5,000 every time he stepped on the court wearing them. The infamous red and black colors were not only very different than the more common white...
by TitleTap | Jul 10, 2023 | Advertising, Content Marketing, Marketing
So everyone in the real estate, mortgage, and title business knows that there have been some massive compliance changes like TRID. The big question is how do you use these industry regulations to drive more revenue? Old-time marketers tell you that the best way to...
by eespin | Oct 19, 2022 | Advertising, Attorney Marketing, Content Marketing, Marketing, SEO, Social Media
Over the last decade, we’ve worked with thousands of attorneys and title agents. One question that often still gets asked to this day is what the difference is between pay per click (PPC) such as Google Ads and search engine optimization (SEO) such as showing up in...
by eespin | Oct 12, 2022 | Advertising, Attorney Marketing, Content Marketing, Google Reviews, Marketing, Social Media
In our experience, the biggest mistake lawyers make is not marketing their firm. Maybe you’re afraid to get started because you think it’ll cost too much or take away from your client work and other business responsibilities. The good news is you don’t have to...
by eespin | Aug 25, 2022 | Advertising, Attorney Marketing, Attorney Web Design, Attorney Website Design, Attorneys, Content Marketing, Law Firms, Marketing, Web Design, Website Design, Website Development
Should you outsource your website to a law firm digital marketing agency or handle it in-house? This is a common question that many attorneys and small law firms find themselves asking. On the one hand, you can save money by not hiring someone to handle your marketing...
by eespin | Jun 28, 2022 | Advertising, Attorney Marketing, Content Marketing, Marketing, SEO
The goal of any marketing initiative is to bring in more than what’s paid out, and for attorneys, this often manifests as more billable hours generated from a controlled marketing stipend. It can be difficult to determine if the amount of billable hours trumps what...
