In the battle for relevance among competitors, traditional marketing methods like billboard advertising and print ads are quickly losing pace to more digitally focused strategies. While there is still a place for traditional styles of advertising, to be sure, today’s...
Gone are the days of searching the Yellow Pages for a lawyer. And when you consider that total bankruptcy filings rose 13% in 2023, it’s more important than ever to build an SEO strategy as part of your online bankruptcy attorney marketing. Optimizing your search...
We know the title industry inside and out — including the digital marketing challenges that tend to hold title companies back online. The digital shift has opened up new lead generation and marketing possibilities for title companies, but without strategic...
In today’s society, law firms must embrace modern digital practices in order to reach their audience, drive client acquisition, and showcase their expertise. In fact, it’s not a matter of if you embrace content marketing and social media marketing as a law firm, but...
Your law firm’s website has the power to attract or repel prospective clients. About 75% of website users judge a site’s credibility on the design of the site alone — and the all-important first impression of your firm is formed in a fraction of a second (1/20th...
Are you attracting enough qualified leads online? If you aren’t prioritizing search engine optimization (SEO) to increase your visibility in search, you’re handing high-value leads to your competitors who are. Successfully navigating SEO for law firms will provide you...
Solo and small attorneys face a unique challenge: balancing a professional appearance with limited time and resources. Your website provides the ideal opportunity for you to tell clients who you are, what you stand for, and to showcase your personality. When done...
Facebook has become a powerful marketing platform for professionals across various industries, including the legal sector. With 68% of U.S. adults using the social network, Facebook presents a significant opportunity for lawyers like yourself to improve your online...
In 1985 when Nike released the first pair of Air Jordans, Michael Jordan’s signature shoe, Jordan was fined $5,000 every time he stepped on the court wearing them. The infamous red and black colors were not only very different than the more common white...
Nobody wants to think about death, especially their own. This may explain why only about 33 percent of Americans have an estate plan. But as an estate planning attorney, you know there are a lot of benefits to getting your affairs in order – even if it may be...
